Years of STR Experience • Now Working for You

I built the system behind my own stays. Now I build it for yours.

After years operating short-term rentals, creating high-performing marketing strategies, testing website builds and direct-booking technologies, and spending thousands of hours inside campaign analytics, social content, and the details that turn attention into reservations, I’m putting that experience to work for independent owners ready to build something of their own.

Put My Experience to Work Read the Founder Story

Owner-LedReal operating perspective

Brand-FirstBeyond generic websites

0% DSSCommission on direct stays

Built to OwnYour core digital asset

Why We Exist

A listing can fill dates.
A brand can build equity.

Marketplaces can create valuable exposure, but fees can reduce what owners and guests keep—and marketplace visibility alone does not build an independent marketing channel. We create the owned identity, website, direct-booking path, search visibility, and audience strategy that help a property become a more valuable hospitality brand.

From Property to PlatformThe work began with real cabins, real guests, and real operating decisions.

The Founder Story

Before the websites, there was the work of creating the stay.

Before founding Direct Stay Solutions, I built and operated vacation rentals—renovating and developing properties, managing bookings, improving occupancy, shaping the guest experience, and continually refining the details that make guests want to return.

Airbnb and Vrbo provided meaningful booking exposure, but the economics and long-term tradeoffs became impossible to ignore. High marketplace fees affected the value of each reservation, while most of the marketing visibility, guest attention, and brand recognition remained attached to the platform instead of the property.

I wanted a better balance: keep marketplaces as useful discovery channels, while giving owners a professional way to market directly, accept direct reservations, reconnect with past guests, and build traffic and recognition around a brand they actually own.

That is why I started Direct Stay Solutions—to help independent operators create more direct marketing and booking exposure while building a stronger business asset with greater long-term brand value and equity.

DaneFounder • Vacation-Rental Operator • Brand Builder

The Journey

Experience on both sides of the booking.

The work connects the physical hospitality experience with the digital systems that help guests discover, trust, and reserve it.

01 / Property

Build the Experience

Develop the stay, refine the details, understand the guest, and create something genuinely worth remembering.

02 / Operations

Learn the Business

Work through bookings, guest questions, pricing, improvements, reviews, and the realities behind hospitality.

03 / Independence

Expand Direct Exposure

Create a professional marketing and booking channel beyond the listing, with an owned website and direct guest relationship.

04 / Equity

Build Lasting Value

Connect search, social, storytelling, direct booking, repeat guests, and audience recognition into a more valuable independent brand.

What We Believe

Independent does not have to look small.

Boutique operators can present themselves with the clarity and confidence of established hospitality brands—without losing the personality that makes the stay special.

The property is the product. The brand is the memory.

Design should reveal what is already distinctive about the stay—not cover it with a generic luxury template.

Ownership creates options—and equity.

An owner-controlled website, identity, content system, direct audience, and guest relationship create freedom to change technology and build value over time.

Technology should serve hospitality.

Guests should experience confidence and simplicity. Owners should understand the costs, responsibilities, and capabilities behind the system.

Trust is built through the details.

Photography, language, policies, mobile behavior, availability, payments, and follow-up all shape whether a guest feels ready to book.

A direct channel must be discovered.

A beautiful site becomes more valuable when search, social identity, destination content, repeat guests, and referrals consistently lead people to it.

The Direct Stay Method™

One brand. Four connected disciplines.

We connect the creative and operational pieces that are too often purchased separately.

01 / Build

Brand

Positioning, story, message, visual direction, personality, and the reason guests remember the stay.

02 / Discover

Visibility

Search foundations, destination content, Google readiness, social direction, and paths into the owned website.

03 / Convert

Booking

Premium website experience, availability, secure payments, calendar connections, and guest confidence.

04 / Grow

Independence

Repeat demand, direct traffic, analytics, audience recognition, and a relationship the operator controls.

The Boutique Difference

Strategy with fingerprints on it.

Direct Stay Solutions is intentionally founder-led. The goal is not to push properties through a generic production line. It is to understand the stay, identify what gives it emotional and commercial value, and build a system that feels true to the operator behind it.

Your Stay Is Already the Experience

Now build the brand worthy of it.

Tell us about your property, market, current booking system, and ambition. We’ll recommend the right combination of brand strategy, website design, direct-booking technology, and visibility support.

Schedule a Brand Strategy Call